NASDAQ · STOCK
Alphabet Inc. (Class C)
$355.70
52W $188.70 – $404.47
56/100
$4.32T
17.7
1.25
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is GOOG Bullish or Bearish?
Bullish.
Innellis AI committee rates Alphabet Inc. (Class C) (GOOG) Buy with a composite score of 56/100
, based on 7 analysts with 71% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +18.91 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -1.09 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
Some positive signals exist — eps growing 115.3% yoy — but they are not yet strong enough to justify a Buy. The committee is monitoring for confirmation.
Bull & Bear Case
Bull Case
- ROE of 50.8% shows genuine earnings power backing the valuation — Value
- EPS growing 115.3% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock — Risk
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- Price-to-book of 9.1x prices in significant intangible value — Value
- 2 consecutive earnings misses -- execution concerns — Growth
- MACD histogram negative -- bearish momentum — Technical
- Bollinger bandwidth of 17.3% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
56/100
Agreement
71%
Analysts
7
Conviction
Moderate
Sector Rank
Top 35%
of 31 Communication Services peers
Value Analyst
neutral
59
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 50.8% shows genuine earnings power backing the valuation
− Price-to-book of 9.1x prices in significant intangible value
Growth Analyst
bullish
64
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 115.3% YoY
− 2 consecutive earnings misses -- execution concerns
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Risk Analyst
neutral
58
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
+ Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock
− Bollinger bandwidth of 17.3% signals elevated volatility
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
62
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 57.5 to 56.1.
- Conviction changed from contested to moderate.
- Committee agreement increased notably from 57% to 71%.
- New bearish signals: 3 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 1 appeared.
- Bearish pressure eased: 3 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: +1 bearish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
63.8
Neutral
MACD Histogram
0.562
Bullish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Hh Hl
Support
$271.56
Resistance
$404.47
Bollinger %B
0.66
Inside Bands
Price vs Moving Averages
EMA 9
$339.63
Above
EMA 21
$344.31
Above
EMA 50
$349.93
Above
EMA 200
$319.18
Above
Fundamental Analysis
Valuation
69
Growth
74
Profitability
2
Financial Health
100
Cash Flow
36
Valuation
P/E Ratio
17.7×
P/B Ratio
6.76×
PEG Ratio
0.16
Dividend Yield
0.00%
52W High
$404.47
52W Low
$188.70
Quality & Growth
ROE
31.8%
ROA
22.2%
Gross Margin
60.9%
Operating Margin
33.1%
Revenue Growth YoY
—
Debt / Equity
0.18
AI Fundamental Assessment
P/E ratio of 17.7 (inexpensive relative to a 15-40x range); Price-to-book of 6.8x; PEG ratio of 0.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.3%; Return on assets of 0.2%; Net margin of 0.5%; Gross margin of 0.6%; Current ratio of 2.72 (healthy short-term liquidity); Debt-to-equity of 0.18; Free cash flow margin of 0.3% (thin cash generation); Free cash flow per share is positive (4.38); Most recent quarter missed estimates by 4.4%; 2 consecutive earnings misses; EPS growth accelerating (-7.1% -> +8.8% QoQ); Average YoY EPS growth of 23.4%; Analyst estimates rising over recent quarters
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