NASDAQ · STOCK
Alphabet Inc. (Class C)
$355.70
52W $188.70 – $404.47
60/100
$4.32T
17.7
1.25
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is GOOG Bullish or Bearish?
Bullish.
Innellis AI committee rates Alphabet Inc. (Class C) (GOOG) Buy with a composite score of 60/100
, based on 7 analysts with 57% agreement.
Last updated August 01, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +15.38 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -4.62 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is split. Analysts see this stock differently enough that the current rating reflects genuine uncertainty, not a weak signal.
Bull & Bear Case
Bull Case
- ROE of 50.8% shows genuine earnings power backing the valuation — Value
- EPS growing 115.3% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- MACD histogram positive -- bullish momentum — Technical
- Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock — Risk
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- Price-to-book of 9.1x prices in significant intangible value — Value
- 2 consecutive earnings misses -- execution concerns — Growth
- Bollinger bandwidth of 17.3% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 01, 2026
Overall Committee Score
60/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 16%
of 31 Communication Services peers
Value Analyst
neutral
59
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 50.8% shows genuine earnings power backing the valuation
− Price-to-book of 9.1x prices in significant intangible value
Growth Analyst
bullish
64
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 115.3% YoY
− 2 consecutive earnings misses -- execution concerns
Technical Analyst
neutral
58
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
Risk Analyst
neutral
58
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
+ Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock
− Bollinger bandwidth of 17.3% signals elevated volatility
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 247 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2535.03)
Investment Thesis Evolution
Committee score strengthened from 56.1 to 59.6.
- Conviction changed from moderate to contested.
- Committee agreement fell notably from 71% to 57%.
- New bearish signals: 2 appeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 3 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance neutral->bullish; score 58->70 (+12).
- News Analyst: +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Technical Analyst: score 48->58 (+10); +1 bullish signal(s).
Comparing 2026-07-31 to 2026-08-01 (1 day apart).
Technical Analysis
RSI (14)
63.8
Neutral
MACD Histogram
0.562
Bullish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Hh Hl
Support
$271.56
Resistance
$404.47
Bollinger %B
0.66
Inside Bands
Price vs Moving Averages
EMA 9
$339.63
Above
EMA 21
$344.31
Above
EMA 50
$349.93
Above
EMA 200
$319.18
Above
Fundamental Analysis
Valuation
69
Growth
74
Profitability
2
Financial Health
100
Cash Flow
36
Valuation
P/E Ratio
17.7×
P/B Ratio
6.76×
PEG Ratio
0.16
Dividend Yield
0.00%
52W High
$404.47
52W Low
$188.70
Quality & Growth
ROE
31.8%
ROA
22.2%
Gross Margin
60.9%
Operating Margin
33.1%
Revenue Growth YoY
—
Debt / Equity
0.18
AI Fundamental Assessment
P/E ratio of 17.7 (inexpensive relative to a 15-40x range); Price-to-book of 6.8x; PEG ratio of 0.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.3%; Return on assets of 0.2%; Net margin of 0.5%; Gross margin of 0.6%; Current ratio of 2.72 (healthy short-term liquidity); Debt-to-equity of 0.18; Free cash flow margin of 0.3% (thin cash generation); Free cash flow per share is positive (4.38); Most recent quarter missed estimates by 4.4%; 2 consecutive earnings misses; EPS growth accelerating (-7.1% -> +8.8% QoQ); Average YoY EPS growth of 23.4%; Analyst estimates rising over recent quarters
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