NASDAQ · STOCK
ServiceNow Inc.
$111.26
52W $81.24 – $194.73
53/100
$115.00B
69.1
0.96
Is NOW Bullish or Bearish?
Mixed.
Innellis AI committee rates ServiceNow Inc. (NOW) Watch with a composite score of 53/100
, based on 7 analysts with 86% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +7.43 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -12.57 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee sees neither a compelling opportunity nor a clear risk at this stage. Conditions remain neutral — patience is warranted.
Bull & Bear Case
Bull Case
- MACD histogram positive -- bullish momentum — Technical
- Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock — Risk
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- P/E of 69.1 is expensive by classic value standards — Value
- Price-to-book of 12.3x prices in significant intangible value — Value
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- Bollinger bandwidth of 21.1% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
53/100
Agreement
86%
Analysts
7
Conviction
High
Sector Rank
Top 66%
of 172 Technology peers
Value Analyst
bearish
40
/ 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− P/E of 69.1 is expensive by classic value standards
Growth Analyst
neutral
50
/ 100 · Moderate confidence
Moderate growth -- present but not remarkable
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
neutral
58
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
Risk Analyst
neutral
58
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
+ Low leverage (debt-to-equity 0.12) -- balance sheet can absorb a shock
− Bollinger bandwidth of 21.1% signals elevated volatility
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
60
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 52.5 to 52.6.
- Conviction strengthened -- analysts aligned more closely.
- Committee agreement increased sharply from 57% to 86%.
- New bearish signals: 4 appeared.
- New bullish signals: 1 appeared.
- Bearish pressure eased: 5 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst, News Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- News Analyst: stance bullish->neutral.
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: +1 bearish signal(s).
- Technical Analyst: score 48->58 (+10).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
59.6
Neutral
MACD Histogram
1.085
Bullish Momentum
Trend Direction
Sideways
Weekly: Downtrend
Market Structure
Mixed
Support
$98.08
Resistance
$126.48
Bollinger %B
0.74
Inside Bands
Price vs Moving Averages
EMA 9
$107.50
Above
EMA 21
$105.46
Above
EMA 50
$104.35
Above
EMA 200
$122.65
Below
Fundamental Analysis
Valuation
0
Growth
51
Profitability
0
Financial Health
46
Cash Flow
37
Valuation
P/E Ratio
69.1×
P/B Ratio
9.18×
PEG Ratio
—
Dividend Yield
0.00%
52W High
$194.73
52W Low
$81.24
Quality & Growth
ROE
13.5%
ROA
6.7%
Gross Margin
74.8%
Operating Margin
11.4%
Revenue Growth YoY
—
Debt / Equity
0.68
AI Fundamental Assessment
P/E ratio of 69.1 (rich relative to a 15-40x range); Price-to-book of 9.2x; PEG ratio of 110.5 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.1%; Return on assets of 0.1%; Net margin of 0.1%; Gross margin of 0.7%; Current ratio of 0.70 (tight short-term liquidity); Debt-to-equity of 0.68; Free cash flow margin of 0.9% (thin cash generation); Free cash flow per share is positive (4.43); Most recent quarter beat estimates by 4.3%; EPS growth decelerating (+5.4% -> -7.2% QoQ); Average YoY EPS growth of 10.0%; Analyst estimates falling over recent quarters
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