NASDAQ · STOCK
Zebra Technologies
$293.81
52W $199.05 – $350.64
47/100
$14.00B
35.6
1.60
Is ZBRA Bullish or Bearish?
Mixed.
Innellis AI committee rates Zebra Technologies (ZBRA) Watch with a composite score of 47/100
, based on 7 analysts with 57% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +12.97 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -7.03 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. News Analyst sees a compelling case — news sentiment is positive (+0.17 across 6 articles, 14d). Growth Analyst remains cautious — eps declining -21.8% yoy despite any revenue growth. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- Price structure making higher highs and higher lows — Technical
- MACD histogram positive -- bullish momentum — Technical
- Trend and market structure agree -- coherent bullish picture — Technical
- Market regime is bullish (Bull market -- normal position sizing) — Macro
- Beta of 1.57 means this name should amplify a favorable market regime — Macro
- News sentiment is positive (+0.17 across 6 articles, 14d) — News
Bear Case
- P/E of 33.2 is moderate-to-rich — Value
- EPS declining -21.8% YoY despite any revenue growth — Growth
- RSI at 75 is in overbought territory — Technical
- Price trading above the upper Bollinger Band -- stretched — Technical
- Daily trend (uptrend) conflicts with the weekly trend (downtrend) -- fighting the larger trend — Technical
- Current ratio of 0.97 is tight -- limited short-term liquidity cushion — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
47/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 97%
of 172 Technology peers
Value Analyst
neutral
48
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
− P/E of 33.2 is moderate-to-rich
Growth Analyst
bearish
30
/ 100 · Moderate confidence
Growth story is weak, decelerating, or inconsistent
− EPS declining -21.8% YoY despite any revenue growth
Technical Analyst
neutral
51
/ 100 · High confidence
Mixed or range-bound price action
+ Price structure making higher highs and higher lows
− RSI at 75 is in overbought territory
Risk Analyst
bearish
35
/ 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Current ratio of 0.97 is tight -- limited short-term liquidity cushion
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
63
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.17 across 6 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 47.5 to 47.0.
- Committee agreement increased notably from 43% to 57%.
- New bearish signals: 5 appeared.
- New bullish signals: 5 appeared.
- Bearish pressure eased: 4 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +2 bullish signal(s).
- News Analyst: +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Technical Analyst: +2 bearish signal(s); +2 bullish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
78.4
Overbought
MACD Histogram
2.348
Bullish Momentum
Trend Direction
Uptrend
Weekly: Downtrend
Market Structure
Hh Hl
Support
$227.40
Resistance
$302.59
Bollinger %B
1.08
Above Upper Band
Price vs Moving Averages
EMA 9
$277.74
Above
EMA 21
$268.84
Above
EMA 50
$257.23
Above
EMA 200
$255.34
Above
Fundamental Analysis
Valuation
58
Growth
63
Profitability
0
Financial Health
49
Cash Flow
37
Valuation
P/E Ratio
35.6×
P/B Ratio
4.26×
PEG Ratio
-1.59
Dividend Yield
0.00%
52W High
$350.64
52W Low
$199.05
Quality & Growth
ROE
11.7%
ROA
4.9%
Gross Margin
47.5%
Operating Margin
14.4%
Revenue Growth YoY
—
Debt / Equity
0.82
AI Fundamental Assessment
P/E ratio of 35.6 (rich relative to a 15-40x range); Price-to-book of 4.3x; PEG ratio of -1.6 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.1%; Return on assets of 0.0%; Net margin of 0.1%; Gross margin of 0.5%; Current ratio of 0.96 (tight short-term liquidity); Debt-to-equity of 0.82; Free cash flow margin of 0.9% (thin cash generation); Free cash flow per share is positive (16.60); Most recent quarter beat estimates by 9.6%; EPS growth roughly steady (+11.6% -> +9.7% QoQ); Analyst estimates rising over recent quarters
Get the Full ZBRA Analysis
Interactive charts · Live committee votes · Trade plan · Paper trading · AI Q&A
Open in Terminal →