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Snap Inc.

SNAP Communication Services Unknown Updated July 31, 2026
$4.69
52W $3.81 – $9.54
48/100
$7.94B
-19.0
1.05
AI Committee Verdict
Watch
Conviction: Contested · 57% agreement · 7 analysts
+35.4%
-8.7%
4.05:1
Contested

Is SNAP Bullish or Bearish?

Mixed. Innellis AI committee rates Snap Inc. (SNAP) Watch with a composite score of 48/100 , based on 7 analysts with 57% agreement. Last updated July 31, 2026.

What Would Change This View

Upgrade to Buy
Requires a committee score of 60.0 — +12.31 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Reduce
Requires the score to fall below 40.0 — -7.69 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The committee is genuinely divided. Growth Analyst sees a compelling case — 3 consecutive earnings beats -- consistent execution. Risk Analyst remains cautious — high leverage (debt-to-equity 1.55) amplifies downside in a stress scenario. This disagreement is itself the signal — the setup is not clean in either direction.

Bull & Bear Case

Bull Case
  • 3 consecutive earnings beats -- consistent execution — Growth
  • MACD histogram positive -- bullish momentum — Technical
  • Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
  • Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
  • Price-to-book of 6.1x prices in significant intangible value — Value
  • ROE of only -18.9% -- cheap may mean cheap for a reason — Value
  • Debt-to-equity of 1.55 adds balance-sheet risk to the value case — Value
  • Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
  • Price structure making lower highs and lower lows — Technical
  • Trend and market structure agree -- coherent bearish picture — Technical
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of July 31, 2026
Overall Committee Score
48/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 87%
of 31 Communication Services peers
Value Analyst bearish
32 / 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− Price-to-book of 6.1x prices in significant intangible value
Growth Analyst bullish
60 / 100 · High confidence
Strong, accelerating growth with consistent execution
+ 3 consecutive earnings beats -- consistent execution
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst neutral
56 / 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Risk Analyst bearish
30 / 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 1.55) amplifies downside in a stress scenario
Macro Analyst neutral
58 / 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst neutral
53 / 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager neutral
45 / 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
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Investment Thesis Evolution

Committee score moved marginally from 48.7 to 47.7.

Analyst-level changes:
  • Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
  • Portfolio Manager: +2 bearish signal(s).

Comparing 2026-07-30 to 2026-07-31 (1 day apart).

Technical Analysis

RSI (14)
55.8
Neutral
MACD Histogram
0.048
Bullish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Support
$4.28
Resistance
$6.35
Bollinger %B
0.64
Inside Bands
Price vs Moving Averages
EMA 9
$4.63 Above
EMA 21
$4.66 Above
EMA 50
$4.90 Below
EMA 200
$6.06 Below

Fundamental Analysis

Valuation
88
Growth
54
Profitability
0
Financial Health
62
Cash Flow
37
Valuation
P/E Ratio -19.0×
P/B Ratio 3.80×
PEG Ratio -0.76
Dividend Yield 0.00%
52W High $9.54
52W Low $3.81
Quality & Growth
ROE -20.2%
ROA -6.0%
Gross Margin 55.8%
Operating Margin -6.8%
Revenue Growth YoY
Debt / Equity 2.02
AI Fundamental Assessment
P/E ratio of -19.0 (inexpensive relative to a 15-40x range); Price-to-book of 3.8x; PEG ratio of -0.8 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -0.2%; Return on assets of -0.1%; Net margin of -0.1%; Gross margin of 0.6%; Current ratio of 3.53 (healthy short-term liquidity); Debt-to-equity of 2.02; Free cash flow margin of 0.7% (thin cash generation); Free cash flow per share is positive (0.36); Most recent quarter beat estimates by 1.6%; 3 consecutive earnings beats; EPS growth decelerating (+80.0% -> -44.4% QoQ); Analyst estimates rising over recent quarters
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Explore SNAP Further

📈 Rating History 💰 Earnings 📰 Recent Events 🔄 What Changed 📖 Thesis Evolution 🔍 Similar Stocks
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