NASDAQ · STOCK
Lamar Advertising Company
$159.88
52W $113.66 – $166.33
50/100
$16.23B
29.5
1.22
Is LAMR Bullish or Bearish?
Mixed.
Innellis AI committee rates Lamar Advertising Company (LAMR) Watch with a composite score of 50/100
, based on 7 analysts with 71% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +9.70 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -10.30 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Technical Analyst sees a compelling case — price structure making higher highs and higher lows. Risk Analyst remains cautious — high leverage (debt-to-equity 3.39) amplifies downside in a stress scenario. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 56.1% shows genuine earnings power backing the valuation — Value
- Dividend yield of 4.0% pays you to wait — Value
- EPS growing 31.7% YoY — Growth
- Price structure making higher highs and higher lows — Technical
- Weekly trend (uptrend) confirms the daily trend -- multi-timeframe agreement — Technical
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- P/E of 29.9 is moderate-to-rich — Value
- Price-to-book of 12.7x prices in significant intangible value — Value
- Debt-to-equity of 3.39 adds balance-sheet risk to the value case — Value
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- MACD histogram negative -- bearish momentum — Technical
- High leverage (debt-to-equity 3.39) amplifies downside in a stress scenario — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
50/100
Agreement
71%
Analysts
7
Conviction
Moderate
Sector Rank
Top 80%
of 61 Real Estate peers
Value Analyst
neutral
45
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 56.1% shows genuine earnings power backing the valuation
− P/E of 29.9 is moderate-to-rich
Growth Analyst
neutral
53
/ 100 · High confidence
Moderate growth -- present but not remarkable
+ EPS growing 31.7% YoY
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
bullish
61
/ 100 · High confidence
Price action is constructive -- trend and momentum agree
+ Price structure making higher highs and higher lows
− MACD histogram negative -- bearish momentum
Risk Analyst
bearish
32
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 3.39) amplifies downside in a stress scenario
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
58
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 51.4 to 50.3.
- Conviction changed from contested to moderate.
- Committee agreement increased notably from 57% to 71%.
- New bearish signals: 3 appeared.
- Bullish support removed: 2 signal(s) disappeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 3 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Technical Analyst: +1 bearish signal(s).
- Value Analyst: +1 bullish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
48.3
Neutral
MACD Histogram
-0.237
Bearish Momentum
Trend Direction
Uptrend
Weekly: Uptrend
Market Structure
Mixed
Bollinger %B
0.48
Inside Bands
Price vs Moving Averages
EMA 9
$160.75
Below
EMA 21
$159.36
Above
EMA 50
$154.99
Above
EMA 200
$140.56
Above
Fundamental Analysis
Valuation
47
Growth
35
Profitability
1
Financial Health
1
Cash Flow
37
Valuation
P/E Ratio
29.5×
P/B Ratio
16.72×
PEG Ratio
0.93
Dividend Yield
0.04%
52W High
$166.33
52W Low
$113.66
Quality & Growth
ROE
58.0%
ROA
8.5%
Gross Margin
31.5%
Operating Margin
28.0%
Revenue Growth YoY
—
Debt / Equity
5.35
AI Fundamental Assessment
P/E ratio of 29.5 (moderate relative to a 15-40x range); Price-to-book of 16.7x; PEG ratio of 0.9 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.6%; Return on assets of 0.1%; Net margin of 0.2%; Gross margin of 0.3%; Current ratio of 0.82 (tight short-term liquidity); Debt-to-equity of 5.35; Free cash flow margin of 0.8% (thin cash generation); Free cash flow per share is positive (7.26); Most recent quarter beat estimates by 18.2%; EPS growth decelerating (+7.1% -> -33.3% QoQ); Analyst estimates falling over recent quarters
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