NASDAQ · STOCK
Morningstar, Inc.
$192.61
52W $141.49 – $276.47
50/100
$7.22B
18.1
1.01
Is MORN Bullish or Bearish?
Mixed.
Innellis AI committee rates Morningstar, Inc. (MORN) Watch with a composite score of 50/100
, based on 7 analysts with 86% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +9.69 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -10.31 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee sees neither a compelling opportunity nor a clear risk at this stage. Conditions remain neutral — patience is warranted.
Bull & Bear Case
Bull Case
- ROE of 30.0% shows genuine earnings power backing the valuation — Value
- 5 consecutive earnings beats -- consistent execution — Growth
- MACD histogram positive -- bullish momentum — Technical
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- Price-to-book of 7.3x prices in significant intangible value — Value
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- RSI at 71 is in overbought territory — Technical
- Current ratio of 0.99 is tight -- limited short-term liquidity cushion — Risk
- Bollinger bandwidth of 23.8% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
50/100
Agreement
86%
Analysts
7
Conviction
High
Sector Rank
Top 90%
of 141 Financial Services peers
Value Analyst
neutral
55
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 30.0% shows genuine earnings power backing the valuation
− Price-to-book of 7.3x prices in significant intangible value
Growth Analyst
neutral
52
/ 100 · High confidence
Moderate growth -- present but not remarkable
+ 5 consecutive earnings beats -- consistent execution
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− RSI at 71 is in overbought territory
Risk Analyst
bearish
35
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Current ratio of 0.99 is tight -- limited short-term liquidity cushion
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
60
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 52.1 to 50.3.
- Conviction strengthened -- analysts aligned more closely.
- Committee agreement increased sharply from 50% to 86%.
- New bearish signals: 6 appeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 5 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst, News Analyst.
- New analyst(s) joined: Value Analyst.
Analyst-level changes:
- Growth Analyst: score 58->52 (-6).
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- News Analyst: stance bullish->neutral.
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: +2 bearish signal(s).
- Technical Analyst: +1 bearish signal(s).
- Value Analyst joined: neutral at 55.
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
69.8
Neutral
MACD Histogram
3.100
Bullish Momentum
Trend Direction
Sideways
Weekly: Downtrend
Market Structure
Mixed
Support
$185.49
Resistance
$196.77
Bollinger %B
0.90
Inside Bands
Price vs Moving Averages
EMA 9
$185.19
Above
EMA 21
$177.49
Above
EMA 50
$174.06
Above
EMA 200
$194.15
Below
Fundamental Analysis
Valuation
59
Growth
75
Profitability
1
Financial Health
27
Cash Flow
37
Valuation
P/E Ratio
18.1×
P/B Ratio
7.11×
PEG Ratio
1.48
Dividend Yield
0.01%
52W High
$276.47
52W Low
$141.49
Quality & Growth
ROE
30.6%
ROA
10.4%
Gross Margin
62.2%
Operating Margin
23.5%
Revenue Growth YoY
—
Debt / Equity
1.86
AI Fundamental Assessment
P/E ratio of 18.1 (inexpensive relative to a 15-40x range); Price-to-book of 7.1x; PEG ratio of 1.5 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.3%; Return on assets of 0.1%; Net margin of 0.2%; Gross margin of 0.6%; Current ratio of 1.06 (tight short-term liquidity); Debt-to-equity of 1.86; Free cash flow margin of 0.8% (thin cash generation); Free cash flow per share is positive (13.16); Most recent quarter beat estimates by 7.4%; 5 consecutive earnings beats; EPS growth decelerating (+17.3% -> -2.5% QoQ); Average YoY EPS growth of 29.2%; Analyst estimates rising over recent quarters
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