NASDAQ · STOCK
Roku Inc.
$144.98
52W $78.53 – $148.88
57/100
$21.51B
106.5
2.01
Is ROKU Bullish or Bearish?
Mixed.
Innellis AI committee rates Roku Inc. (ROKU) Watch with a composite score of 57/100
, based on 7 analysts with 43% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +3.29 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -16.71 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Risk Analyst sees a compelling case — low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock. Value Analyst remains cautious — p/e of 107.1 is expensive by classic value standards. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- 4 consecutive earnings beats -- consistent execution — Growth
- Price structure making higher highs and higher lows — Technical
- Trend and market structure agree -- coherent bullish picture — Technical
- Weekly trend (uptrend) confirms the daily trend -- multi-timeframe agreement — Technical
- Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock — Risk
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- P/E of 107.1 is expensive by classic value standards — Value
- Price-to-book of 6.0x prices in significant intangible value — Value
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
57/100
Agreement
43%
Analysts
7
Conviction
Contested
Sector Rank
Top 29%
of 31 Communication Services peers
Value Analyst
bearish
40
/ 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− P/E of 107.1 is expensive by classic value standards
Growth Analyst
bullish
60
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ 4 consecutive earnings beats -- consistent execution
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
bullish
61
/ 100 · High confidence
Price action is constructive -- trend and momentum agree
+ Price structure making higher highs and higher lows
− MACD histogram negative -- bearish momentum
Risk Analyst
bullish
75
/ 100 · Moderate confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
58
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 56.7 to 56.7.
- New bearish signals: 2 appeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 3 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst, Technical Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +2 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Technical Analyst: stance neutral->bullish; score 54->61 (+8).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
66.0
Neutral
MACD Histogram
-0.296
Bearish Momentum
Trend Direction
Uptrend
Weekly: Uptrend
Market Structure
Hh Hl
Support
$115.37
Resistance
$148.74
Bollinger %B
0.81
Inside Bands
Price vs Moving Averages
EMA 9
$143.99
Above
EMA 21
$142.08
Above
EMA 50
$135.76
Above
EMA 200
$114.63
Above
Fundamental Analysis
Valuation
33
Growth
69
Profitability
0
Financial Health
100
Cash Flow
37
Valuation
P/E Ratio
106.5×
P/B Ratio
8.01×
PEG Ratio
0.04
Dividend Yield
0.00%
52W High
$148.88
52W Low
$78.53
Quality & Growth
ROE
3.3%
ROA
2.0%
Gross Margin
44.2%
Operating Margin
2.1%
Revenue Growth YoY
—
Debt / Equity
0.19
AI Fundamental Assessment
P/E ratio of 106.5 (rich relative to a 15-40x range); Price-to-book of 8.0x; PEG ratio of 0.0 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.0%; Return on assets of 0.0%; Net margin of 0.0%; Gross margin of 0.4%; Current ratio of 2.91 (healthy short-term liquidity); Debt-to-equity of 0.19; Free cash flow margin of 1.0% (thin cash generation); Free cash flow per share is positive (4.42); Most recent quarter beat estimates by 71.3%; 4 consecutive earnings beats; EPS growth decelerating (+231.2% -> +7.5% QoQ); Analyst estimates rising over recent quarters
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