NASDAQ · STOCK
Amazon.com Inc
$271.46
52W $196.00 – $278.56
58/100
$2.92T
21.6
1.46
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is AMZN Bullish or Bearish?
Bullish.
Innellis AI committee rates Amazon.com Inc (AMZN) Buy with a composite score of 58/100
, based on 7 analysts with 57% agreement.
Last updated August 01, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +17.11 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -2.89 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is split. Analysts see this stock differently enough that the current rating reflects genuine uncertainty, not a weak signal.
Bull & Bear Case
Bull Case
- ROE of 30.5% shows genuine earnings power backing the valuation — Value
- EPS growing 89.7% YoY — Growth
- MACD histogram positive -- bullish momentum — Technical
- Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock — Risk
- Market regime is bullish (Bull market -- normal position sizing) — Macro
- Beta of 1.47 means this name should amplify a favorable market regime — Macro
Bear Case
- Price-to-book of 6.0x prices in significant intangible value — Value
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- RSI at 78 is in overbought territory — Technical
- Price trading above the upper Bollinger Band -- stretched — Technical
- Bollinger bandwidth of 16.6% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 01, 2026
Overall Committee Score
58/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 28%
of 124 Consumer Cyclical peers
Value Analyst
neutral
59
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 30.5% shows genuine earnings power backing the valuation
− Price-to-book of 6.0x prices in significant intangible value
Growth Analyst
bullish
62
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 89.7% YoY
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− RSI at 78 is in overbought territory
Risk Analyst
neutral
58
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
+ Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock
− Bollinger bandwidth of 16.6% signals elevated volatility
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 247 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2535.03)
Investment Thesis Evolution
Committee score weakened from 61.1 to 57.9.
- Conviction changed from moderate to contested.
- Committee agreement fell notably from 71% to 57%.
- New bearish signals: 6 appeared.
- Bullish support removed: 2 signal(s) disappeared.
- New bullish signals: 3 appeared.
- Bearish pressure eased: 3 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst, News Analyst, Risk Analyst.
Analyst-level changes:
- Growth Analyst: score 78->62 (-17); +1 bearish signal(s).
- Macro Analyst: stance neutral->bullish; score 58->70 (+12); +1 bullish signal(s).
- News Analyst: stance neutral->bullish; score 60->64 (+4); +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: stance bullish->neutral; score 80->58 (-22); +1 bearish signal(s).
- Technical Analyst: +2 bearish signal(s); +1 bullish signal(s).
Comparing 2026-07-31 to 2026-08-01 (1 day apart).
Technical Analysis
RSI (14)
77.7
Overbought
MACD Histogram
0.910
Bullish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Mixed
Support
$226.88
Resistance
$274.75
Bollinger %B
1.18
Above Upper Band
Price vs Moving Averages
EMA 9
$242.92
Above
EMA 21
$242.10
Above
EMA 50
$243.57
Above
EMA 200
$241.88
Above
Fundamental Analysis
Valuation
72
Growth
61
Profitability
1
Financial Health
60
Cash Flow
8
Valuation
P/E Ratio
21.6×
P/B Ratio
5.30×
PEG Ratio
0.24
Dividend Yield
0.00%
52W High
$278.56
52W Low
$196.00
Quality & Growth
ROE
18.9%
ROA
9.5%
Gross Margin
50.8%
Operating Margin
12.1%
Revenue Growth YoY
—
Debt / Equity
0.40
AI Fundamental Assessment
P/E ratio of 21.6 (inexpensive relative to a 15-40x range); Price-to-book of 5.3x; PEG ratio of 0.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.2%; Return on assets of 0.1%; Net margin of 0.2%; Gross margin of 0.5%; Current ratio of 1.03 (tight short-term liquidity); Debt-to-equity of 0.40; Free cash flow margin of -0.1% (thin cash generation); Free cash flow per share is negative (-1.08); Most recent quarter missed estimates by 3.1%; EPS growth decelerating (+22.4% -> -4.6% QoQ); Average YoY EPS growth of 148.8%; Analyst estimates rising over recent quarters
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