NASDAQ · STOCK
Amazon.com Inc
$245.35
52W $196.00 – $278.56
65/100
$2459617.92T
28.9
1.46
Price History (6M)
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Executive Summary
7 analysts weighed in with 57% agreement on a bullish lean. Risk Analyst: Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock. Overall recommendation: BUY.
Bull & Bear Case
Bull Case
- Positive MACD histogram signals bullish momentum.
- Weekly trend: uptrend.
- Daily downtrend but weekly uptrend — possible early reversal but not yet confirmed on the daily.
- Daily volatility (ATR%) above ~3% is treated as elevated risk.
Bear Case
- Stochastic RSI (88.0) confirms overbought conditions.
- Lower Highs / Lower Lows structure confirms bearish price action.
- Risk/reward is unfavorable: 7.5% downside vs 1.0% upside.
AI Investment Committee
Committee Consensus
As of July 11, 2026
Overall Committee Score
65/100
Agreement
57%
Analysts
7
Conviction
Contested
Value Analyst
neutral
54
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 23.3% shows genuine earnings power backing the valuation
− P/E of 29.1 is moderate-to-rich
Growth Analyst
neutral
51
/ 100 · High confidence
Moderate growth -- present but not remarkable
+ EPS growing 36.5% YoY
− 2 consecutive earnings misses -- execution concerns
Technical Analyst
neutral
58
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
Risk Analyst
bullish
80
/ 100 · Low confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
62
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
Portfolio Manager
bullish
75
/ 100 · Low confidence
The existing book is healthy enough that position-sizing here is a matter of stock selection, not portfolio constraints
+ Portfolio position concentration is currently healthy
Technical Analysis
RSI (14)
62.3
Neutral
MACD Histogram
1.780
Bullish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Lh Ll
Support
$226.88
Resistance
$247.78
Bollinger %B
0.82
Inside Bands
Price vs Moving Averages
EMA 9
$242.93
Above
EMA 21
$240.94
Above
EMA 50
$244.13
Above
EMA 200
$241.66
Above
Fundamental Analysis
Valuation
59
Growth
59
Profitability
1
Financial Health
66
Cash Flow
8
Valuation
P/E Ratio
28.9×
P/B Ratio
5.96×
PEG Ratio
0.82
Dividend Yield
0.00%
52W High
$278.56
52W Low
$196.00
Quality & Growth
ROE
18.9%
ROA
9.5%
Gross Margin
50.6%
Operating Margin
11.5%
Revenue Growth YoY
—
Debt / Equity
0.47
AI Fundamental Assessment
P/E ratio of 28.9 (moderate relative to a 15-40x range); Price-to-book of 6.0x; PEG ratio of 0.8 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.2%; Return on assets of 0.1%; Net margin of 0.1%; Gross margin of 0.5%; Current ratio of 1.18 (tight short-term liquidity); Debt-to-equity of 0.47; Free cash flow margin of -0.0% (thin cash generation); Free cash flow per share is negative (-0.23); Most recent quarter missed estimates by 3.6%; 2 consecutive earnings misses; EPS growth decelerating (+0.0% -> -17.4% QoQ); Average YoY EPS growth of 150.4%; Analyst estimates rising over recent quarters
Key Risks
- Stochastic RSI (88.0) confirms overbought conditions.
- Lower Highs / Lower Lows structure confirms bearish price action.
- Risk/reward is unfavorable: 7.5% downside vs 1.0% upside.
This risk summary is generated from quantitative data signals, not qualitative opinion. All investors should conduct their own due diligence. This is not financial advice.
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