Get the Weekly Intelligence Brief — top committee picks every Sunday.
NASDAQ · STOCK

Amazon.com Inc

AMZN Consumer Cyclical Unknown Updated July 31, 2026
$271.46
52W $196.00 – $278.56
61/100
$2.92T
21.6
1.46
AI Committee Verdict
Buy
Conviction: Moderate · 71% agreement · 7 analysts
+1.2%
-16.4%
0.07:1
Moderate
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.

Is AMZN Bullish or Bearish?

Bullish. Innellis AI committee rates Amazon.com Inc (AMZN) Buy with a composite score of 61/100 , based on 7 analysts with 71% agreement. Last updated July 31, 2026.

What Would Change This View

Upgrade to Strong Buy
Requires a committee score of 75.0 — +13.92 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Watch
Requires the score to fall below 55.0 — -6.08 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

Some positive signals exist — low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock — but they are not yet strong enough to justify a Buy. The committee is monitoring for confirmation.

Bull & Bear Case

Bull Case
  • ROE of 30.5% shows genuine earnings power backing the valuation — Value
  • EPS growing 89.7% YoY — Growth
  • Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
  • Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock — Risk
  • Market regime is bullish (Bull market -- normal position sizing) — Macro
  • Beta of 1.48 means this name should amplify a favorable market regime — Macro
Bear Case
  • Price-to-book of 6.0x prices in significant intangible value — Value
  • MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of July 31, 2026
Overall Committee Score
61/100
Agreement
71%
Analysts
7
Conviction
Moderate
Sector Rank
Top 4%
of 124 Consumer Cyclical peers
Value Analyst neutral
59 / 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 30.5% shows genuine earnings power backing the valuation
− Price-to-book of 6.0x prices in significant intangible value
Growth Analyst bullish
78 / 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 89.7% YoY
Technical Analyst neutral
48 / 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Risk Analyst bullish
80 / 100 · Low confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock
Macro Analyst neutral
58 / 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst neutral
60 / 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager neutral
45 / 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Open Full Terminal →

Investment Thesis Evolution

Committee score strengthened from 57.0 to 61.1.

Analyst-level changes:
  • Growth Analyst: stance neutral->bullish; score 51->78 (+27); +2 bullish signal(s).
  • Macro Analyst: stance bullish->neutral; score 65->58 (-8); +2 bullish signal(s).
  • Portfolio Manager: +2 bearish signal(s).
  • Value Analyst: score 54->59 (+5); +1 bullish signal(s).

Comparing 2026-07-30 to 2026-07-31 (1 day apart).

Technical Analysis

RSI (14)
77.7
Overbought
MACD Histogram
0.910
Bullish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Mixed
Support
$226.88
Resistance
$274.75
Bollinger %B
1.18
Above Upper Band
Price vs Moving Averages
EMA 9
$242.92 Above
EMA 21
$242.10 Above
EMA 50
$243.57 Above
EMA 200
$241.88 Above

Fundamental Analysis

Valuation
72
Growth
61
Profitability
1
Financial Health
60
Cash Flow
8
Valuation
P/E Ratio 21.6×
P/B Ratio 5.30×
PEG Ratio 0.24
Dividend Yield 0.00%
52W High $278.56
52W Low $196.00
Quality & Growth
ROE 18.9%
ROA 9.5%
Gross Margin 50.8%
Operating Margin 12.1%
Revenue Growth YoY
Debt / Equity 0.40
AI Fundamental Assessment
P/E ratio of 21.6 (inexpensive relative to a 15-40x range); Price-to-book of 5.3x; PEG ratio of 0.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.2%; Return on assets of 0.1%; Net margin of 0.2%; Gross margin of 0.5%; Current ratio of 1.03 (tight short-term liquidity); Debt-to-equity of 0.40; Free cash flow margin of -0.1% (thin cash generation); Free cash flow per share is negative (-1.08); Most recent quarter missed estimates by 3.1%; EPS growth decelerating (+22.4% -> -4.6% QoQ); Average YoY EPS growth of 148.8%; Analyst estimates rising over recent quarters
Get the Full AMZN Analysis
Interactive charts · Live committee votes · Trade plan · Paper trading · AI Q&A
Open in Terminal →

Explore AMZN Further

📈 Rating History 💰 Earnings 📰 Recent Events 🔄 What Changed 📖 Thesis Evolution 🔍 Similar Stocks
Weekly Intelligence Brief
Get the committee's top-scored stocks every Sunday.
Free · No spam · Unsubscribe anytime