NASDAQ · STOCK
Amazon.com Inc
$271.46
52W $196.00 – $278.56
61/100
$2.92T
21.6
1.46
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is AMZN Bullish or Bearish?
Bullish.
Innellis AI committee rates Amazon.com Inc (AMZN) Buy with a composite score of 61/100
, based on 7 analysts with 71% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +13.92 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -6.08 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
Some positive signals exist — low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock — but they are not yet strong enough to justify a Buy. The committee is monitoring for confirmation.
Bull & Bear Case
Bull Case
- ROE of 30.5% shows genuine earnings power backing the valuation — Value
- EPS growing 89.7% YoY — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock — Risk
- Market regime is bullish (Bull market -- normal position sizing) — Macro
- Beta of 1.48 means this name should amplify a favorable market regime — Macro
Bear Case
- Price-to-book of 6.0x prices in significant intangible value — Value
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
61/100
Agreement
71%
Analysts
7
Conviction
Moderate
Sector Rank
Top 4%
of 124 Consumer Cyclical peers
Value Analyst
neutral
59
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 30.5% shows genuine earnings power backing the valuation
− Price-to-book of 6.0x prices in significant intangible value
Growth Analyst
bullish
78
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 89.7% YoY
Technical Analyst
neutral
48
/ 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Risk Analyst
bullish
80
/ 100 · Low confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.22) -- balance sheet can absorb a shock
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
60
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score strengthened from 57.0 to 61.1.
- New bearish signals: 2 appeared.
- Bullish support removed: 3 signal(s) disappeared.
- New bullish signals: 5 appeared.
- Bearish pressure eased: 7 signal(s) disappeared.
- Analyst(s) changed stance: Growth Analyst, Macro Analyst.
Analyst-level changes:
- Growth Analyst: stance neutral->bullish; score 51->78 (+27); +2 bullish signal(s).
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +2 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Value Analyst: score 54->59 (+5); +1 bullish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
77.7
Overbought
MACD Histogram
0.910
Bullish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Mixed
Support
$226.88
Resistance
$274.75
Bollinger %B
1.18
Above Upper Band
Price vs Moving Averages
EMA 9
$242.92
Above
EMA 21
$242.10
Above
EMA 50
$243.57
Above
EMA 200
$241.88
Above
Fundamental Analysis
Valuation
72
Growth
61
Profitability
1
Financial Health
60
Cash Flow
8
Valuation
P/E Ratio
21.6×
P/B Ratio
5.30×
PEG Ratio
0.24
Dividend Yield
0.00%
52W High
$278.56
52W Low
$196.00
Quality & Growth
ROE
18.9%
ROA
9.5%
Gross Margin
50.8%
Operating Margin
12.1%
Revenue Growth YoY
—
Debt / Equity
0.40
AI Fundamental Assessment
P/E ratio of 21.6 (inexpensive relative to a 15-40x range); Price-to-book of 5.3x; PEG ratio of 0.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.2%; Return on assets of 0.1%; Net margin of 0.2%; Gross margin of 0.5%; Current ratio of 1.03 (tight short-term liquidity); Debt-to-equity of 0.40; Free cash flow margin of -0.1% (thin cash generation); Free cash flow per share is negative (-1.08); Most recent quarter missed estimates by 3.1%; EPS growth decelerating (+22.4% -> -4.6% QoQ); Average YoY EPS growth of 148.8%; Analyst estimates rising over recent quarters
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