NASDAQ · STOCK
Sonoco
$54.73
52W $38.65 – $58.44
56/100
—
5.3
0.35
Explore SON Further
Is SON Bullish or Bearish?
Mixed.
Innellis AI committee rates Sonoco (SON) Watch with a composite score of 56/100
, based on 7 analysts with 43% agreement.
Last updated July 20, 2026.
Executive Summary
The committee is genuinely divided. Value Analyst sees a compelling case — p/e of 5.5 is inexpensive for the broad market. Risk Analyst remains cautious — bollinger bandwidth of 15.4% signals elevated volatility. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- Daily trend: uptrend.
- Daily uptrend conflicts with weekly downtrend — buying against the higher timeframe trend is higher risk.
- Daily volatility (ATR%) above ~3% is treated as elevated risk.
Bear Case
- MACD histogram is negative (-0.192) — bearish momentum.
- Weekly trend is bearish while daily is bullish — against the higher-timeframe trend.
- Bearish candlestick pattern(s) detected: Evening Star.
- Risk/reward is unfavorable: 1.4% downside vs 0.6% upside.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 20, 2026
Overall Committee Score
56/100
Agreement
43%
Analysts
7
Conviction
Contested
Value Analyst
bullish
78
/ 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 5.5 is inexpensive for the broad market
Growth Analyst
bullish
62
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 562.0% YoY
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
neutral
54
/ 100 · High confidence
Mixed or range-bound price action
+ Price structure making higher highs and higher lows
− MACD histogram negative -- bearish momentum
Risk Analyst
bearish
35
/ 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Bollinger bandwidth of 15.4% signals elevated volatility
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
52
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
− News sentiment is negative (-0.18 across 11 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2975.52)
Investment Thesis Evolution
Committee score moved marginally from 56.5 to 56.5.
- New bearish signals: 1 appeared.
- Bearish pressure eased: 1 signal(s) disappeared.
Analyst-level changes:
- Portfolio Manager: +1 bearish signal(s).
Comparing 2026-07-19 to 2026-07-20 (1 day apart).
Technical Analysis
RSI (14)
48.3
Neutral
MACD Histogram
-0.192
Bearish Momentum
Trend Direction
Uptrend
Weekly: Sideways
Market Structure
Mixed
Support
$53.80
Resistance
$54.87
Bollinger %B
0.46
Inside Bands
Price vs Moving Averages
EMA 9
$55.05
Below
EMA 21
$54.27
Above
EMA 50
$52.84
Above
EMA 200
$50.11
Above
Fundamental Analysis
Valuation
100
Growth
39
Profitability
0
Financial Health
35
Cash Flow
36
Valuation
P/E Ratio
5.3×
P/B Ratio
1.52×
PEG Ratio
0.01
Dividend Yield
0.04%
52W High
$58.44
52W Low
$38.65
Quality & Growth
ROE
11.0%
ROA
3.5%
Gross Margin
20.9%
Operating Margin
8.7%
Revenue Growth YoY
—
Debt / Equity
1.38
AI Fundamental Assessment
P/E ratio of 5.3 (inexpensive relative to a 15-40x range); Price-to-book of 1.5x; PEG ratio of 0.0 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.1%; Return on assets of 0.0%; Net margin of 0.1%; Gross margin of 0.2%; Current ratio of 0.96 (tight short-term liquidity); Debt-to-equity of 1.38; Free cash flow margin of 0.5% (thin cash generation); Free cash flow per share is positive (2.67); Most recent quarter missed estimates by 1.4%; EPS growth decelerating (+150.0% -> +14.3% QoQ); Analyst estimates rising over recent quarters
Key Risks
- MACD histogram is negative (-0.192) — bearish momentum.
- Weekly trend is bearish while daily is bullish — against the higher-timeframe trend.
- Bearish candlestick pattern(s) detected: Evening Star.
- Risk/reward is unfavorable: 1.4% downside vs 0.6% upside.
This risk summary is generated from quantitative data signals, not qualitative opinion. All investors should conduct their own due diligence. This is not financial advice.
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