NASDAQ · STOCK
Deckers Brands
$96.83
52W $78.91 – $125.45
61/100
$13.19B
13.7
1.17
Is DECK Bullish or Bearish?
Bullish.
Innellis AI committee rates Deckers Brands (DECK) Buy with a composite score of 61/100
, based on 7 analysts with 71% agreement.
Last updated August 01, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +14.25 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -5.75 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The primary driver is news sentiment is positive (+0.53 across 64 articles, 14d). The main limiting factor is price structure making lower highs and lower lows. The committee is constructive but not yet at full conviction.
Bull & Bear Case
Bull Case
- P/E of 13.0 is inexpensive for the broad market — Value
- ROE of 41.1% shows genuine earnings power backing the valuation — Value
- 5 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock — Risk
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- Price-to-book of 5.7x prices in significant intangible value — Value
- Price structure making lower highs and lower lows — Technical
- MACD histogram negative -- bearish momentum — Technical
- Bollinger bandwidth of 15.2% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 01, 2026
Overall Committee Score
61/100
Agreement
71%
Analysts
7
Conviction
Moderate
Sector Rank
Top 12%
of 124 Consumer Cyclical peers
Value Analyst
bullish
64
/ 100 · High confidence
Classic value case: cheap on multiples with earnings power to back it up
+ P/E of 13.0 is inexpensive for the broad market
− Price-to-book of 5.7x prices in significant intangible value
Growth Analyst
bullish
68
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ 5 consecutive earnings beats -- consistent execution
Technical Analyst
neutral
42
/ 100 · High confidence
Mixed or range-bound price action
− Price structure making lower highs and lower lows
Risk Analyst
bullish
62
/ 100 · Moderate confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock
− Bollinger bandwidth of 15.2% signals elevated volatility
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
75
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.53 across 64 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2535.03)
Investment Thesis Evolution
Committee score moved marginally from 60.9 to 60.8.
- Conviction changed from contested to moderate.
- Committee agreement increased notably from 57% to 71%.
- New bearish signals: 3 appeared.
- Bullish support removed: 2 signal(s) disappeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 2 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance neutral->bullish; score 58->70 (+12).
- News Analyst: +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: score 75->62 (-13); +1 bearish signal(s).
- Value Analyst: +1 bullish signal(s).
Comparing 2026-07-31 to 2026-08-01 (1 day apart).
Technical Analysis
RSI (14)
35.9
Neutral
MACD Histogram
-0.463
Bearish Momentum
Trend Direction
Downtrend
Weekly: Sideways
Market Structure
Mixed
Support
$96.11
Resistance
$113.66
Bollinger %B
0.09
Inside Bands
Price vs Moving Averages
EMA 9
$100.51
Below
EMA 21
$102.36
Below
EMA 50
$103.95
Below
EMA 200
$106.30
Below
Fundamental Analysis
Valuation
66
Growth
75
Profitability
1
Financial Health
100
Cash Flow
38
Valuation
P/E Ratio
13.7×
P/B Ratio
5.82×
PEG Ratio
1.69
Dividend Yield
0.00%
52W High
$125.45
52W Low
$78.91
Quality & Growth
ROE
41.0%
ROA
27.8%
Gross Margin
57.4%
Operating Margin
22.6%
Revenue Growth YoY
—
Debt / Equity
0.21
AI Fundamental Assessment
P/E ratio of 13.7 (inexpensive relative to a 15-40x range); Price-to-book of 5.8x; PEG ratio of 1.7 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.4%; Return on assets of 0.3%; Net margin of 0.2%; Gross margin of 0.6%; Current ratio of 2.75 (healthy short-term liquidity); Debt-to-equity of 0.21; Free cash flow margin of 1.0% (thin cash generation); Free cash flow per share is positive (8.70); Most recent quarter beat estimates by 5.7%; 5 consecutive earnings beats; EPS growth accelerating (-71.2% -> -2.1% QoQ); Average YoY EPS growth of 1.1%; Analyst estimates falling over recent quarters
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