NASDAQ · STOCK
Rockwell Automation
$480.27
52W $305.44 – $497.36
63/100
$53.42B
49.7
1.54
⚠
Buy rating, but near-term risk/reward is unfavorable
The long-term recommendation is based on the composite investment score. The near-term risk/reward is based on nearby support and resistance levels. These can differ when a strong company trades close to resistance with support further below.
Is ROK Bullish or Bearish?
Bullish.
Innellis AI committee rates Rockwell Automation (ROK) Buy with a composite score of 63/100
, based on 7 analysts with 71% agreement.
Last updated August 01, 2026.
What Would Change This View
- Upgrade to Strong Buy
- Requires a committee score of 75.0 — +11.77 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Watch
- Requires the score to fall below 55.0 — -8.23 from today. The band boundary is 60.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The primary driver is 4 consecutive earnings beats -- consistent execution. The main limiting factor is p/e of 49.1 is expensive by classic value standards. The committee is constructive but not yet at full conviction.
Bull & Bear Case
Bull Case
- ROE of 30.2% shows genuine earnings power backing the valuation — Value
- 4 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Price structure making higher highs and higher lows — Technical
- MACD histogram positive -- bullish momentum — Technical
- Trend and market structure agree -- coherent bullish picture — Technical
Bear Case
- P/E of 49.1 is expensive by classic value standards — Value
- Price-to-book of 10.8x prices in significant intangible value — Value
- Price trading above the upper Bollinger Band -- stretched — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 01, 2026
Overall Committee Score
63/100
Agreement
71%
Analysts
7
Conviction
Moderate
Sector Rank
Top 3%
of 158 Industrials peers
Value Analyst
neutral
42
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 30.2% shows genuine earnings power backing the valuation
− P/E of 49.1 is expensive by classic value standards
Growth Analyst
bullish
77
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ 4 consecutive earnings beats -- consistent execution
Technical Analyst
bullish
69
/ 100 · High confidence
Price action is constructive -- trend and momentum agree
+ Price structure making higher highs and higher lows
− Price trading above the upper Bollinger Band -- stretched
Risk Analyst
bullish
70
/ 100 · Low confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
70
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.40 across 18 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2535.03)
Investment Thesis Evolution
Committee score strengthened from 58.5 to 63.2.
- Recommendation changed from Watch to Buy.
- Conviction changed from contested to moderate.
- Committee agreement increased notably from 57% to 71%.
- New bearish signals: 4 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 5 appeared.
- Bearish pressure eased: 4 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst, Technical Analyst.
Analyst-level changes:
- Macro Analyst: stance neutral->bullish; score 58->70 (+12).
- News Analyst: +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Technical Analyst: stance neutral->bullish; score 48->69 (+20); +1 bearish signal(s); +4 bullish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-07-31 to 2026-08-01 (1 day apart).
Technical Analysis
RSI (14)
63.2
Neutral
MACD Histogram
0.662
Bullish Momentum
Trend Direction
Uptrend
Weekly: Uptrend
Market Structure
Hh Hl
Support
$347.53
Resistance
$497.25
Bollinger %B
1.01
Above Upper Band
Price vs Moving Averages
EMA 9
$468.36
Above
EMA 21
$466.84
Above
EMA 50
$458.73
Above
EMA 200
$413.24
Above
Fundamental Analysis
Valuation
10
Growth
88
Profitability
1
Financial Health
46
Cash Flow
37
Valuation
P/E Ratio
49.7×
P/B Ratio
15.28×
PEG Ratio
2.38
Dividend Yield
0.01%
52W High
$497.36
52W Low
$305.44
Quality & Growth
ROE
23.8%
ROA
7.8%
Gross Margin
52.5%
Operating Margin
19.1%
Revenue Growth YoY
—
Debt / Equity
1.15
AI Fundamental Assessment
P/E ratio of 49.7 (rich relative to a 15-40x range); Price-to-book of 15.3x; PEG ratio of 2.4 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.2%; Return on assets of 0.1%; Net margin of 0.1%; Gross margin of 0.5%; Current ratio of 1.09 (tight short-term liquidity); Debt-to-equity of 1.15; Free cash flow margin of 0.9% (thin cash generation); Free cash flow per share is positive (11.94); Most recent quarter beat estimates by 13.1%; 4 consecutive earnings beats; EPS growth accelerating (-17.7% -> +20.0% QoQ); Analyst estimates flat over recent quarters
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