NASDAQ · STOCK
Rollins, Inc.
$37.96
52W $36.59 – $66.14
52/100
$18.27B
34.5
0.75
Is ROL Bullish or Bearish?
Mixed.
Innellis AI committee rates Rollins, Inc. (ROL) Watch with a composite score of 52/100
, based on 7 analysts with 57% agreement.
Last updated August 01, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +7.55 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -12.45 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Macro Analyst sees a compelling case — market regime is bullish (bull market -- normal position sizing). Risk Analyst remains cautious — current ratio of 0.60 is tight -- limited short-term liquidity cushion. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 37.2% shows genuine earnings power backing the valuation — Value
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- P/E of 34.4 is moderate-to-rich — Value
- Price-to-book of 21.2x prices in significant intangible value — Value
- Price structure making lower highs and lower lows — Technical
- RSI at 19 is in oversold territory (could mean either capitulation or a bounce setup) — Technical
- MACD histogram negative -- bearish momentum — Technical
- Trend and market structure agree -- coherent bearish picture — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of August 01, 2026
Overall Committee Score
52/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 77%
of 158 Industrials peers
Value Analyst
neutral
54
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 37.2% shows genuine earnings power backing the valuation
− P/E of 34.4 is moderate-to-rich
Growth Analyst
bullish
62
/ 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
Technical Analyst
neutral
41
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement
− Price structure making lower highs and lower lows
Risk Analyst
bearish
35
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− Current ratio of 0.60 is tight -- limited short-term liquidity cushion
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
60
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2535.03)
Investment Thesis Evolution
Committee score moved marginally from 50.7 to 52.5.
- Conviction changed from moderate to contested.
- Committee agreement fell notably from 71% to 57%.
- New bearish signals: 5 appeared.
- Bearish pressure eased: 5 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance neutral->bullish; score 58->70 (+12).
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: +1 bearish signal(s).
- Technical Analyst: +1 bearish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-07-31 to 2026-08-01 (1 day apart).
Technical Analysis
RSI (14)
18.8
Oversold
MACD Histogram
-0.422
Bearish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Bollinger %B
0.11
Inside Bands
Price vs Moving Averages
EMA 9
$39.76
Below
EMA 21
$41.71
Below
EMA 50
$44.86
Below
EMA 200
$52.16
Below
Fundamental Analysis
Valuation
7
Growth
52
Profitability
1
Financial Health
43
Cash Flow
37
Valuation
P/E Ratio
34.5×
P/B Ratio
12.79×
PEG Ratio
3.87
Dividend Yield
0.02%
52W High
$66.14
52W Low
$36.59
Quality & Growth
ROE
38.3%
ROA
16.8%
Gross Margin
50.7%
Operating Margin
18.7%
Revenue Growth YoY
—
Debt / Equity
0.78
AI Fundamental Assessment
P/E ratio of 34.5 (rich relative to a 15-40x range); Price-to-book of 12.8x; PEG ratio of 3.9 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.4%; Return on assets of 0.2%; Net margin of 0.1%; Gross margin of 0.5%; Current ratio of 0.63 (tight short-term liquidity); Debt-to-equity of 0.78; Free cash flow margin of 1.0% (thin cash generation); Free cash flow per share is positive (1.29); Most recent quarter missed estimates by 7.0%; EPS growth accelerating (-4.0% -> +33.3% QoQ); Analyst estimates rising over recent quarters
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