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Bath & Body Works, Inc.

BBWI Consumer Cyclical Unknown Updated July 31, 2026
$20.11
52W $14.28 – $32.32
46/100
$4.06B
5.8
1.35
AI Committee Verdict
Watch
Conviction: Contested · 57% agreement · 7 analysts
+7.8%
-16.8%
0.46:1
Contested

Is BBWI Bullish or Bearish?

Mixed. Innellis AI committee rates Bath & Body Works, Inc. (BBWI) Watch with a composite score of 46/100 , based on 7 analysts with 57% agreement. Last updated July 31, 2026.

What Would Change This View

Upgrade to Buy
Requires a committee score of 60.0 — +13.60 from today. Applies on the first day at or above the line; upgrades are never dampened.
Downgrade to Reduce
Requires the score to fall below 40.0 — -6.40 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.

Executive Summary

The committee is genuinely divided. News Analyst sees a compelling case — news sentiment is positive (+0.25 across 12 articles, 14d). Growth Analyst remains cautious — revenue declining -1.4% yoy -- this is not a growth story right now. This disagreement is itself the signal — the setup is not clean in either direction.

Bull & Bear Case

Bull Case
  • P/E of 5.5 is inexpensive for the broad market — Value
  • ROE of 3138.9% shows genuine earnings power backing the valuation — Value
  • Dividend yield of 4.0% pays you to wait — Value
  • Market regime is bullish (Bull market -- normal position sizing) — Macro
  • Beta of 1.39 means this name should amplify a favorable market regime — Macro
  • News sentiment is positive (+0.25 across 12 articles, 14d) — News
Bear Case
  • Price-to-book of 1379.7x prices in significant intangible value — Value
  • Debt-to-equity of 262.33 adds balance-sheet risk to the value case — Value
  • Revenue declining -1.4% YoY -- this is not a growth story right now — Growth
  • EPS declining -5.1% YoY despite any revenue growth — Growth
  • Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
  • MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or forward-looking judgement. They summarise what the numbers say today.
Price History (6M)

AI Investment Committee

Committee Consensus As of July 31, 2026
Overall Committee Score
46/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 95%
of 124 Consumer Cyclical peers
Value Analyst neutral
55 / 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ P/E of 5.5 is inexpensive for the broad market
− Price-to-book of 1379.7x prices in significant intangible value
Growth Analyst bearish
23 / 100 · High confidence
Growth story is weak, decelerating, or inconsistent
− Revenue declining -1.4% YoY -- this is not a growth story right now
Technical Analyst neutral
48 / 100 · High confidence
Mixed or range-bound price action
− MACD histogram negative -- bearish momentum
Risk Analyst bearish
30 / 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 262.33) amplifies downside in a stress scenario
Macro Analyst neutral
58 / 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst bullish
66 / 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.25 across 12 articles, 14d)
Portfolio Manager neutral
45 / 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
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Investment Thesis Evolution

Committee score moved marginally from 47.3 to 46.4.

Analyst-level changes:
  • Macro Analyst: stance bullish->neutral; score 65->58 (-8); +2 bullish signal(s).
  • News Analyst: score 62->66 (+3); +1 bullish signal(s).
  • Portfolio Manager: +2 bearish signal(s).
  • Value Analyst: +1 bullish signal(s).

Comparing 2026-07-30 to 2026-07-31 (1 day apart).

Technical Analysis

RSI (14)
47.8
Neutral
MACD Histogram
-0.094
Bearish Momentum
Trend Direction
Sideways
Weekly: Downtrend
Market Structure
Hh Hl
Support
$16.73
Resistance
$21.67
Bollinger %B
0.42
Inside Bands
Price vs Moving Averages
EMA 9
$20.13 Below
EMA 21
$20.30 Below
EMA 50
$20.13 Below
EMA 200
$21.63 Below

Fundamental Analysis

Valuation
100
Growth
40
Profitability
0
Financial Health
74
Cash Flow
37
Valuation
P/E Ratio 5.8×
P/B Ratio -3.59×
PEG Ratio -0.75
Dividend Yield 0.04%
52W High $32.32
52W Low $14.28
Quality & Growth
ROE -50.7%
ROA 12.8%
Gross Margin 43.2%
Operating Margin 15.8%
Revenue Growth YoY
Debt / Equity -4.16
AI Fundamental Assessment
P/E ratio of 5.8 (inexpensive relative to a 15-40x range); Price-to-book of -3.6x; PEG ratio of -0.8 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -0.5%; Return on assets of 0.1%; Net margin of 0.1%; Gross margin of 0.4%; Current ratio of 1.38 (tight short-term liquidity); Debt-to-equity of -4.16; Free cash flow margin of 0.8% (thin cash generation); Free cash flow per share is positive (4.50); Most recent quarter beat estimates by 7.6%; 2 consecutive earnings beats; EPS growth decelerating (+485.7% -> -84.4% QoQ); Analyst estimates falling over recent quarters
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📈 Rating History 💰 Earnings 📰 Recent Events 🔄 What Changed 📖 Thesis Evolution 🔍 Similar Stocks
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