NASDAQ · STOCK
Columbia Sportswear
$59.39
52W $47.47 – $69.06
57/100
$3.04B
15.4
0.94
Is COLM Bullish or Bearish?
Mixed.
Innellis AI committee rates Columbia Sportswear (COLM) Watch with a composite score of 57/100
, based on 7 analysts with 57% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +3.42 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -16.58 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Risk Analyst sees a compelling case — low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock. Growth Analyst remains cautious — eps declining -19.5% yoy despite any revenue growth. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- MACD histogram positive -- bullish momentum — Technical
- Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement — Technical
- Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock — Risk
- Market regime is bullish (Bull market -- normal position sizing) — Macro
- News sentiment is positive (+0.20 across 21 articles, 14d) — News
Bear Case
- EPS declining -19.5% YoY despite any revenue growth — Growth
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
57/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 26%
of 124 Consumer Cyclical peers
Value Analyst
bullish
62
/ 100 · Moderate confidence
Classic value case: cheap on multiples with earnings power to back it up
Growth Analyst
bearish
32
/ 100 · High confidence
Growth story is weak, decelerating, or inconsistent
− EPS declining -19.5% YoY despite any revenue growth
Technical Analyst
bullish
61
/ 100 · High confidence
Price action is constructive -- trend and momentum agree
+ MACD histogram positive -- bullish momentum
Risk Analyst
bullish
75
/ 100 · Moderate confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 21 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 56.7 to 56.6.
- New bearish signals: 2 appeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 2 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst, News Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- News Analyst: stance neutral->bullish; score 58->64 (+6); +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
30.8
Neutral
MACD Histogram
-0.196
Bearish Momentum
Trend Direction
Sideways
Weekly: Sideways
Market Structure
Mixed
Support
$58.45
Resistance
$64.92
Bollinger %B
-0.28
Below Lower Band
Price vs Moving Averages
EMA 9
$62.43
Below
EMA 21
$62.94
Below
EMA 50
$62.91
Below
EMA 200
$60.94
Below
Fundamental Analysis
Valuation
97
Growth
42
Profitability
0
Financial Health
100
Cash Flow
37
Valuation
P/E Ratio
15.4×
P/B Ratio
1.92×
PEG Ratio
-7.58
Dividend Yield
0.02%
52W High
$69.06
52W Low
$47.47
Quality & Growth
ROE
10.4%
ROA
6.0%
Gross Margin
52.0%
Operating Margin
7.9%
Revenue Growth YoY
—
Debt / Equity
0.29
AI Fundamental Assessment
P/E ratio of 15.4 (inexpensive relative to a 15-40x range); Price-to-book of 1.9x; PEG ratio of -7.6 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.1%; Return on assets of 0.1%; Net margin of 0.1%; Gross margin of 0.5%; Current ratio of 2.49 (healthy short-term liquidity); Debt-to-equity of 0.29; Free cash flow margin of 0.8% (thin cash generation); Free cash flow per share is positive (6.19); Most recent quarter missed estimates by 127.3%; EPS growth decelerating (-20.0% -> -178.8% QoQ); Average YoY EPS growth of -115.8%; Analyst estimates rising over recent quarters
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