NASDAQ · STOCK
DraftKings Inc.
$23.49
52W $20.46 – $48.78
46/100
$11.65B
190.6
1.64
Is DKNG Bullish or Bearish?
Mixed.
Innellis AI committee rates DraftKings Inc. (DKNG) Watch with a composite score of 46/100
, based on 7 analysts with 57% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +14.16 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -5.84 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — revenue growing 25.8% yoy -- genuine top-line momentum. Value Analyst remains cautious — p/e of 200.7 is expensive by classic value standards. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- Revenue growing 25.8% YoY -- genuine top-line momentum — Growth
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
- Market regime is bullish (Bull market -- normal position sizing) — Macro
- Beta of 1.65 means this name should amplify a favorable market regime — Macro
Bear Case
- P/E of 200.7 is expensive by classic value standards — Value
- Price-to-book of 27.2x prices in significant intangible value — Value
- Debt-to-equity of 2.91 adds balance-sheet risk to the value case — Value
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- Price structure making lower highs and lower lows — Technical
- MACD histogram negative -- bearish momentum — Technical
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
46/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 97%
of 124 Consumer Cyclical peers
Value Analyst
bearish
28
/ 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− P/E of 200.7 is expensive by classic value standards
Growth Analyst
bullish
60
/ 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ Revenue growing 25.8% YoY -- genuine top-line momentum
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
neutral
49
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement
− Price structure making lower highs and lower lows
Risk Analyst
bearish
32
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 2.91) amplifies downside in a stress scenario
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
49
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
− News sentiment is negative (-0.27 across 22 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 47.5 to 45.8.
- Committee agreement increased notably from 43% to 57%.
- New bearish signals: 5 appeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 4 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +2 bullish signal(s).
- News Analyst: score 53->49 (-4); +1 bearish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: +1 bearish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
38.0
Neutral
MACD Histogram
-0.066
Bearish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Support
$21.02
Resistance
$27.20
Bollinger %B
0.25
Inside Bands
Price vs Moving Averages
EMA 9
$24.00
Below
EMA 21
$24.55
Below
EMA 50
$25.01
Below
EMA 200
$28.08
Below
Fundamental Analysis
Valuation
33
Growth
64
Profitability
0
Financial Health
9
Cash Flow
37
Valuation
P/E Ratio
190.6×
P/B Ratio
18.91×
PEG Ratio
0.07
Dividend Yield
0.00%
52W High
$48.78
52W Low
$20.46
Quality & Growth
ROE
0.6%
ROA
0.1%
Gross Margin
41.8%
Operating Margin
0.6%
Revenue Growth YoY
—
Debt / Equity
3.17
AI Fundamental Assessment
P/E ratio of 190.6 (rich relative to a 15-40x range); Price-to-book of 18.9x; PEG ratio of 0.1 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.0%; Return on assets of 0.0%; Net margin of 0.0%; Gross margin of 0.4%; Current ratio of 1.02 (tight short-term liquidity); Debt-to-equity of 3.17; Free cash flow margin of 0.9% (thin cash generation); Free cash flow per share is positive (1.39); Most recent quarter beat estimates by 229.7%; 2 consecutive earnings beats; EPS growth decelerating (+148.1% -> -88.0% QoQ); Analyst estimates rising over recent quarters
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