NASDAQ · STOCK
Dick's Sporting Goods
$195.84
52W $186.67 – $244.38
57/100
$16.74B
18.2
1.22
Is DKS Bullish or Bearish?
Mixed.
Innellis AI committee rates Dick's Sporting Goods (DKS) Watch with a composite score of 57/100
, based on 7 analysts with 71% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +3.48 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -16.52 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
Some positive signals exist — news sentiment is positive (+0.55 across 11 articles, 14d) — but they are not yet strong enough to justify a Buy. The committee is monitoring for confirmation.
Bull & Bear Case
Bull Case
- ROE of 18.1% shows genuine earnings power backing the valuation — Value
- Dividend yield of 2.5% pays you to wait — Value
- Revenue growing 41.2% YoY -- genuine top-line momentum — Growth
- Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement — Technical
- Market regime is bullish (Bull market -- normal position sizing) — Macro
- News sentiment is positive (+0.55 across 11 articles, 14d) — News
Bear Case
- EPS declining -24.8% YoY despite any revenue growth — Growth
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- MACD histogram negative -- bearish momentum — Technical
- Bollinger bandwidth of 16.2% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
57/100
Agreement
71%
Analysts
7
Conviction
Moderate
Sector Rank
Top 28%
of 124 Consumer Cyclical peers
Value Analyst
bullish
65
/ 100 · High confidence
Classic value case: cheap on multiples with earnings power to back it up
+ ROE of 18.1% shows genuine earnings power backing the valuation
Growth Analyst
neutral
47
/ 100 · High confidence
Moderate growth -- present but not remarkable
+ Revenue growing 41.2% YoY -- genuine top-line momentum
− EPS declining -24.8% YoY despite any revenue growth
Technical Analyst
neutral
54
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (sideways) confirms the daily trend -- multi-timeframe agreement
− MACD histogram negative -- bearish momentum
Risk Analyst
neutral
52
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
− Bollinger bandwidth of 16.2% signals elevated volatility
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
75
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.55 across 11 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 56.4 to 56.5.
- Conviction changed from contested to moderate.
- Committee agreement increased notably from 57% to 71%.
- New bearish signals: 3 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 4 appeared.
- Bearish pressure eased: 3 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- News Analyst: +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: +1 bearish signal(s).
- Technical Analyst: score 48->54 (+5); +1 bullish signal(s).
- Value Analyst: +1 bullish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
26.9
Oversold
MACD Histogram
-1.364
Bearish Momentum
Trend Direction
Sideways
Weekly: Sideways
Market Structure
Hh Hl
Support
$192.40
Resistance
$217.34
Bollinger %B
-0.01
Below Lower Band
Price vs Moving Averages
EMA 9
$205.10
Below
EMA 21
$211.31
Below
EMA 50
$216.13
Below
EMA 200
$213.99
Below
Fundamental Analysis
Valuation
88
Growth
46
Profitability
0
Financial Health
57
Cash Flow
36
Valuation
P/E Ratio
18.2×
P/B Ratio
3.10×
PEG Ratio
-0.72
Dividend Yield
0.03%
52W High
$244.38
52W Low
$186.67
Quality & Growth
ROE
15.3%
ROA
4.9%
Gross Margin
32.2%
Operating Margin
7.5%
Revenue Growth YoY
—
Debt / Equity
1.39
AI Fundamental Assessment
P/E ratio of 18.2 (inexpensive relative to a 15-40x range); Price-to-book of 3.1x; PEG ratio of -0.7 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.2%; Return on assets of 0.0%; Net margin of 0.0%; Gross margin of 0.3%; Current ratio of 1.50 (tight short-term liquidity); Debt-to-equity of 1.39; Free cash flow margin of 0.3% (thin cash generation); Free cash flow per share is positive (6.86); Most recent quarter missed estimates by 1.0%; EPS growth decelerating (+24.1% -> -15.9% QoQ); Analyst estimates rising over recent quarters
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