NASDAQ · STOCK
Planet Fitness
$55.84
52W $37.03 – $114.26
52/100
$4.44B
20.2
1.04
Is PLNT Bullish or Bearish?
Mixed.
Innellis AI committee rates Planet Fitness (PLNT) Watch with a composite score of 52/100
, based on 7 analysts with 71% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +7.58 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -12.42 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — eps growing 31.4% yoy. Risk Analyst remains cautious — high leverage (debt-to-equity 2.61) amplifies downside in a stress scenario. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 35.8% shows genuine earnings power backing the valuation — Value
- EPS growing 31.4% YoY — Growth
- 4 consecutive earnings beats -- consistent execution — Growth
- MACD histogram positive -- bullish momentum — Technical
- Market regime is bullish (Bull market -- normal position sizing) — Macro
Bear Case
- Debt-to-equity of 2.61 adds balance-sheet risk to the value case — Value
- Growth rate is decelerating quarter over quarter -- the trend line matters more than the level — Growth
- High leverage (debt-to-equity 2.61) amplifies downside in a stress scenario — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
52/100
Agreement
71%
Analysts
7
Conviction
Moderate
Sector Rank
Top 54%
of 124 Consumer Cyclical peers
Value Analyst
neutral
57
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 35.8% shows genuine earnings power backing the valuation
− Debt-to-equity of 2.61 adds balance-sheet risk to the value case
Growth Analyst
bullish
66
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ EPS growing 31.4% YoY
− Growth rate is decelerating quarter over quarter -- the trend line matters more than the level
Technical Analyst
neutral
58
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
Risk Analyst
bearish
30
/ 100 · Low confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 2.61) amplifies downside in a stress scenario
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
neutral
53
/ 100 · Low confidence
News flow is mixed or quiet -- no strong signal either way right now
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 52.4 to 52.4.
- Conviction changed from contested to moderate.
- Committee agreement increased notably from 57% to 71%.
- New bearish signals: 2 appeared.
- New bullish signals: 1 appeared.
- Bearish pressure eased: 3 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Technical Analyst: score 48->58 (+10).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
66.0
Neutral
MACD Histogram
0.367
Bullish Momentum
Trend Direction
Sideways
Weekly: Downtrend
Market Structure
Mixed
Support
$54.44
Resistance
$72.00
Bollinger %B
0.83
Inside Bands
Price vs Moving Averages
EMA 9
$55.01
Above
EMA 21
$53.96
Above
EMA 50
$54.95
Above
EMA 200
$72.72
Below
Fundamental Analysis
Valuation
93
Growth
55
Profitability
0
Financial Health
100
Cash Flow
37
Valuation
P/E Ratio
20.2×
P/B Ratio
-9.22×
PEG Ratio
0.66
Dividend Yield
0.00%
52W High
$114.26
52W Low
$37.03
Quality & Growth
ROE
-45.3%
ROA
7.1%
Gross Margin
42.6%
Operating Margin
29.6%
Revenue Growth YoY
—
Debt / Equity
-5.98
AI Fundamental Assessment
P/E ratio of 20.2 (inexpensive relative to a 15-40x range); Price-to-book of -9.2x; PEG ratio of 0.7 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -0.5%; Return on assets of 0.1%; Net margin of 0.2%; Gross margin of 0.4%; Current ratio of 2.07 (healthy short-term liquidity); Debt-to-equity of -5.98; Free cash flow margin of 0.6% (thin cash generation); Free cash flow per share is positive (3.36); Most recent quarter beat estimates by 14.8%; 4 consecutive earnings beats; EPS growth decelerating (+3.7% -> -10.8% QoQ); Analyst estimates falling over recent quarters
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