NASDAQ · STOCK
Boston Beer Company
$171.53
52W $158.68 – $264.46
59/100
—
-28.7
0.78
Explore SAM Further
Is SAM Bullish or Bearish?
Mixed.
Innellis AI committee rates Boston Beer Company (SAM) Watch with a composite score of 59/100
, based on 7 analysts with 57% agreement.
Last updated July 20, 2026.
Executive Summary
The committee is split. Analysts see this stock differently enough that the current rating reflects genuine uncertainty, not a weak signal.
Bull & Bear Case
Bull Case
- Positive MACD histogram signals bullish momentum.
- Daily volatility (ATR%) above ~3% is treated as elevated risk.
Bear Case
- Daily trend is down — entering long positions against the trend.
- Both daily and weekly trends are bearish — strong multi-timeframe downtrend.
- Lower Highs / Lower Lows structure confirms bearish price action.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 20, 2026
Overall Committee Score
59/100
Agreement
57%
Analysts
7
Conviction
Contested
Value Analyst
neutral
52
/ 100 · Moderate confidence
Fair value -- neither a bargain nor obviously overpriced
− ROE of only -7.3% -- cheap may mean cheap for a reason
Growth Analyst
neutral
50
/ 100 · Moderate confidence
Moderate growth -- present but not remarkable
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
− Revenue declining -4.7% YoY -- this is not a growth story right now
Technical Analyst
neutral
56
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
− Price structure making lower highs and lower lows
Risk Analyst
bullish
80
/ 100 · Low confidence
Risk profile is manageable -- leverage, volatility, and event exposure all look contained
+ Low leverage (debt-to-equity 0.00) -- balance sheet can absorb a shock
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
62
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2975.52)
Investment Thesis Evolution
Committee score moved marginally from 59.6 to 59.2.
- New bearish signals: 1 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- Bearish pressure eased: 1 signal(s) disappeared.
Analyst-level changes:
- Portfolio Manager: +1 bearish signal(s).
Comparing 2026-07-19 to 2026-07-20 (1 day apart).
Technical Analysis
RSI (14)
55.0
Neutral
MACD Histogram
0.540
Bullish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Lh Ll
Support
$158.98
Resistance
$229.25
Bollinger %B
0.57
Inside Bands
Price vs Moving Averages
EMA 9
$177.32
Below
EMA 21
$178.03
Below
EMA 50
$185.14
Below
EMA 200
$207.27
Below
Fundamental Analysis
Valuation
93
Growth
55
Profitability
0
Financial Health
55
Cash Flow
37
Valuation
P/E Ratio
-28.7×
P/B Ratio
2.77×
PEG Ratio
0.14
Dividend Yield
0.00%
52W High
$264.46
52W Low
$158.68
Quality & Growth
ROE
12.8%
ROA
9.1%
Gross Margin
45.8%
Operating Margin
6.4%
Revenue Growth YoY
—
Debt / Equity
0.05
AI Fundamental Assessment
P/E ratio of -28.7 (inexpensive relative to a 15-40x range); Price-to-book of 2.8x; PEG ratio of 0.1 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.1%; Return on assets of 0.1%; Net margin of -0.0%; Gross margin of 0.5%; Current ratio of 0.93 (tight short-term liquidity); Debt-to-equity of 0.05; Free cash flow margin of 0.8% (thin cash generation); Free cash flow per share is positive (18.23); Most recent quarter missed estimates by 17.5%; EPS growth accelerating (-149.9% -> +177.4% QoQ); Analyst estimates falling over recent quarters
Key Risks
- Daily trend is down — entering long positions against the trend.
- Both daily and weekly trends are bearish — strong multi-timeframe downtrend.
- Lower Highs / Lower Lows structure confirms bearish price action.
This risk summary is generated from quantitative data signals, not qualitative opinion. All investors should conduct their own due diligence. This is not financial advice.
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