NASDAQ · STOCK
Yum! Brands Inc.
$153.31
52W $137.33 – $170.14
53/100
$42.25B
19.1
0.56
Is YUM Bullish or Bearish?
Mixed.
Innellis AI committee rates Yum! Brands Inc. (YUM) Watch with a composite score of 53/100
, based on 7 analysts with 57% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +7.17 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -12.83 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. News Analyst sees a compelling case — news sentiment is positive (+0.20 across 85 articles, 14d). Risk Analyst remains cautious — high leverage (debt-to-equity 4.31) amplifies downside in a stress scenario. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- ROE of 117.6% shows genuine earnings power backing the valuation — Value
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- MACD histogram positive -- bullish momentum — Technical
- Market regime is bullish (Bull market -- normal position sizing) — Macro
- News sentiment is positive (+0.20 across 85 articles, 14d) — News
Bear Case
- Price-to-book of 35.0x prices in significant intangible value — Value
- Debt-to-equity of 4.31 adds balance-sheet risk to the value case — Value
- High leverage (debt-to-equity 4.31) amplifies downside in a stress scenario — Risk
- Bollinger bandwidth of 19.4% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
53/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 51%
of 124 Consumer Cyclical peers
Value Analyst
neutral
50
/ 100 · High confidence
Fair value -- neither a bargain nor obviously overpriced
+ ROE of 117.6% shows genuine earnings power backing the valuation
− Price-to-book of 35.0x prices in significant intangible value
Growth Analyst
bullish
62
/ 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ Quarter-over-quarter growth rate is ACCELERATING, not just positive
Technical Analyst
neutral
58
/ 100 · High confidence
Mixed or range-bound price action
+ MACD histogram positive -- bullish momentum
Risk Analyst
bearish
32
/ 100 · Moderate confidence
Elevated risk from leverage, volatility, event exposure, or portfolio concentration -- size accordingly
− High leverage (debt-to-equity 4.31) amplifies downside in a stress scenario
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
64
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.20 across 85 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score strengthened from 48.9 to 52.8.
- Committee agreement increased notably from 43% to 57%.
- New bearish signals: 3 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 4 appeared.
- Bearish pressure eased: 5 signal(s) disappeared.
- Analyst(s) changed stance: Growth Analyst, Macro Analyst.
Analyst-level changes:
- Growth Analyst: stance bearish->bullish; score 38->62 (+25); +1 bullish signal(s).
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- News Analyst: +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: +1 bearish signal(s).
- Technical Analyst: score 48->58 (+10); +1 bullish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
52.8
Neutral
MACD Histogram
0.163
Bullish Momentum
Trend Direction
Sideways
Weekly: Uptrend
Market Structure
Mixed
Support
$152.58
Resistance
$154.97
Bollinger %B
0.45
Inside Bands
Price vs Moving Averages
EMA 9
$152.08
Above
EMA 21
$153.10
Above
EMA 50
$154.19
Below
EMA 200
$153.56
Below
Fundamental Analysis
Valuation
94
Growth
68
Profitability
1
Financial Health
50
Cash Flow
37
Valuation
P/E Ratio
19.1×
P/B Ratio
-5.83×
PEG Ratio
0.34
Dividend Yield
0.02%
52W High
$170.14
52W Low
$137.33
Quality & Growth
ROE
-21.3%
ROA
19.0%
Gross Margin
45.8%
Operating Margin
31.0%
Revenue Growth YoY
—
Debt / Equity
-1.64
AI Fundamental Assessment
P/E ratio of 19.1 (inexpensive relative to a 15-40x range); Price-to-book of -5.8x; PEG ratio of 0.3 (under 1.0 suggests growth is undervalued relative to price); Return on equity of -0.2%; Return on assets of 0.2%; Net margin of 0.3%; Gross margin of 0.5%; Current ratio of 0.65 (tight short-term liquidity); Debt-to-equity of -1.64; Free cash flow margin of 0.8% (thin cash generation); Free cash flow per share is positive (5.95); Most recent quarter beat estimates by 1.5%; 2 consecutive earnings beats; EPS growth accelerating (-13.3% -> +8.0% QoQ); Average YoY EPS growth of 12.5%; Analyst estimates falling over recent quarters
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