NASDAQ · STOCK
Celsius Holdings
$29.21
52W $26.54 – $66.74
57/100
$7.47B
73.0
0.93
Is CELH Bullish or Bearish?
Mixed.
Innellis AI committee rates Celsius Holdings (CELH) Watch with a composite score of 57/100
, based on 7 analysts with 57% agreement.
Last updated July 31, 2026.
What Would Change This View
- Upgrade to Buy
- Requires a committee score of 60.0 — +3.05 from today. Applies on the first day at or above the line; upgrades are never dampened.
- Downgrade to Reduce
- Requires the score to fall below 40.0 — -16.95 from today. The band boundary is 45.0, but a one-step downgrade must clear a further margin first. A score oscillating around the line should not change the rating every night.
Executive Summary
The committee is genuinely divided. Growth Analyst sees a compelling case — revenue growing 123.3% yoy -- genuine top-line momentum. Value Analyst remains cautious — p/e of 42.8 is expensive by classic value standards. This disagreement is itself the signal — the setup is not clean in either direction.
Bull & Bear Case
Bull Case
- Revenue growing 123.3% YoY -- genuine top-line momentum — Growth
- EPS growing 41.0% YoY — Growth
- 4 consecutive earnings beats -- consistent execution — Growth
- Quarter-over-quarter growth rate is ACCELERATING, not just positive — Growth
- Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement — Technical
- Low leverage (debt-to-equity 0.23) -- balance sheet can absorb a shock — Risk
Bear Case
- P/E of 42.8 is expensive by classic value standards — Value
- Price-to-book of 4.0x prices in significant intangible value — Value
- Price structure making lower highs and lower lows — Technical
- MACD histogram negative -- bearish momentum — Technical
- Bollinger bandwidth of 21.6% signals elevated volatility — Risk
Both cases are generated from quantitative data signals, not qualitative or
forward-looking judgement. They summarise what the numbers say today.
Price History (6M)
AI Investment Committee
Committee Consensus
As of July 31, 2026
Overall Committee Score
57/100
Agreement
57%
Analysts
7
Conviction
Contested
Sector Rank
Top 14%
of 50 Consumer Defensive peers
Value Analyst
bearish
40
/ 100 · Moderate confidence
Multiples don't clear a genuine value bar here, or cheapness looks justified by weak fundamentals
− P/E of 42.8 is expensive by classic value standards
Growth Analyst
bullish
84
/ 100 · High confidence
Strong, accelerating growth with consistent execution
+ Revenue growing 123.3% YoY -- genuine top-line momentum
Technical Analyst
neutral
49
/ 100 · High confidence
Mixed or range-bound price action
+ Weekly trend (downtrend) confirms the daily trend -- multi-timeframe agreement
− Price structure making lower highs and lower lows
Risk Analyst
neutral
58
/ 100 · Moderate confidence
Moderate risk -- no single red flag, but nothing that clearly de-risks the position either
+ Low leverage (debt-to-equity 0.23) -- balance sheet can absorb a shock
− Bollinger bandwidth of 21.6% signals elevated volatility
Macro Analyst
neutral
58
/ 100 · Moderate confidence
Macro backdrop is mixed or neutral -- not a strong tailwind or headwind either way
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
66
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.27 across 22 articles, 14d)
Portfolio Manager
neutral
45
/ 100 · High confidence
Portfolio-level factors are mixed -- worth a deliberate sizing decision, not a default-size position
+ Portfolio position concentration is currently healthy
− Sector concentration is already high (HHI 2744.14)
Investment Thesis Evolution
Committee score moved marginally from 58.3 to 57.0.
- Committee agreement increased notably from 43% to 57%.
- New bearish signals: 4 appeared.
- Bullish support removed: 1 signal(s) disappeared.
- New bullish signals: 2 appeared.
- Bearish pressure eased: 4 signal(s) disappeared.
- Analyst(s) changed stance: Macro Analyst.
Analyst-level changes:
- Macro Analyst: stance bullish->neutral; score 65->58 (-8); +1 bullish signal(s).
- News Analyst: +1 bullish signal(s).
- Portfolio Manager: +2 bearish signal(s).
- Risk Analyst: +1 bearish signal(s).
- Value Analyst: +1 bearish signal(s).
Comparing 2026-07-30 to 2026-07-31 (1 day apart).
Technical Analysis
RSI (14)
51.5
Neutral
MACD Histogram
0.030
Bullish Momentum
Trend Direction
Downtrend
Weekly: Downtrend
Market Structure
Mixed
Support
$28.20
Resistance
$32.31
Bollinger %B
0.43
Inside Bands
Price vs Moving Averages
EMA 9
$28.97
Above
EMA 21
$29.28
Below
EMA 50
$30.32
Below
EMA 200
$37.58
Below
Fundamental Analysis
Valuation
24
Growth
94
Profitability
0
Financial Health
52
Cash Flow
37
Valuation
P/E Ratio
73.0×
P/B Ratio
6.00×
PEG Ratio
2.19
Dividend Yield
0.00%
52W High
$66.74
52W Low
$26.54
Quality & Growth
ROE
3.7%
ROA
2.1%
Gross Margin
49.6%
Operating Margin
10.4%
Revenue Growth YoY
—
Debt / Equity
1.95
AI Fundamental Assessment
P/E ratio of 73.0 (rich relative to a 15-40x range); Price-to-book of 6.0x; PEG ratio of 2.2 (under 1.0 suggests growth is undervalued relative to price); Return on equity of 0.0%; Return on assets of 0.0%; Net margin of 0.1%; Gross margin of 0.5%; Current ratio of 1.73 (healthy short-term liquidity); Debt-to-equity of 1.95; Free cash flow margin of 0.9% (thin cash generation); Free cash flow per share is positive (1.14); Most recent quarter beat estimates by 35.5%; 4 consecutive earnings beats; EPS growth accelerating (-38.1% -> +57.7% QoQ); Analyst estimates rising over recent quarters
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