NASDAQ · STOCK
Hershey Company
$173.73
52W $160.07 – $239.48
67/100
$34.82B
31.8
0.10
Price History (6M)
Executive Summary
5 analysts weighed in with 80% agreement on a bullish lean. Growth Analyst: 4 consecutive earnings beats -- consistent execution. Technical Analyst: Price structure making lower highs and lower lows. Overall recommendation: BUY.
Bull & Bear Case
Bull Case
- Weekly trend: uptrend.
- Daily downtrend but weekly uptrend — possible early reversal but not yet confirmed on the daily.
- Daily volatility (ATR%) above ~3% is treated as elevated risk.
Bear Case
- MACD histogram is negative (-0.108) — bearish momentum.
- Daily trend is down — entering long positions against the trend.
- Lower Highs / Lower Lows structure confirms bearish price action.
AI Investment Committee
Committee Consensus
As of July 11, 2026
Overall Committee Score
67/100
Agreement
80%
Analysts
5
Conviction
Contested
Growth Analyst
bullish
82
/ 100 · Moderate confidence
Strong, accelerating growth with consistent execution
+ 4 consecutive earnings beats -- consistent execution
Technical Analyst
bearish
39
/ 100 · High confidence
Price action is deteriorating -- trend and/or momentum are working against this name
− Price structure making lower highs and lower lows
Macro Analyst
bullish
70
/ 100 · Moderate confidence
Macro backdrop is supportive of risk assets generally, and this name's beta works in its favor
+ Market regime is bullish (Bull market -- normal position sizing)
News Analyst
bullish
68
/ 100 · Low confidence
News flow and recent filings/analyst actions are net positive
+ News sentiment is positive (+0.33 across 20 articles, 14d)
Portfolio Manager
bullish
75
/ 100 · Low confidence
The existing book is healthy enough that position-sizing here is a matter of stock selection, not portfolio constraints
+ Portfolio position concentration is currently healthy
Technical Analysis
RSI (14)
42.2
Neutral
MACD Histogram
-0.108
Bearish Momentum
Trend Direction
Downtrend
Weekly: Uptrend
Market Structure
Lh Ll
Support
$168.70
Resistance
$193.29
Bollinger %B
0.24
Inside Bands
Price vs Moving Averages
EMA 9
$175.80
Below
EMA 21
$178.20
Below
EMA 50
$183.90
Below
EMA 200
$190.19
Below
Fundamental Analysis
Valuation
17
Growth
51
Profitability
66
Financial Health
50
Valuation
P/E Ratio
31.8×
P/B Ratio
7.96×
PEG Ratio
—
Dividend Yield
3.38%
52W High
$239.48
52W Low
$160.07
Quality & Growth
ROE
2372.0%
ROA
799.0%
Gross Margin
3503.0%
Operating Margin
1408.0%
Revenue Growth YoY
+277.0%
Debt / Equity
1.17
AI Fundamental Assessment
P/E ratio of 31.8 (rich relative to a 15-40x range); Price-to-book of 8.0x; Revenue growth (YoY) of 2.8%; EPS growth (YoY) of -40.0%; Return on equity of 23.7%; Return on assets of 8.0%; Net margin of 9.1%; Gross margin of 35.0%; Current ratio of 1.19 (tight short-term liquidity); Debt-to-equity of 1.17; Most recent quarter beat estimates by 13.8%; 4 consecutive earnings beats; EPS growth accelerating (+31.5% -> +37.4% QoQ); Analyst estimates rising over recent quarters
Key Risks
- MACD histogram is negative (-0.108) — bearish momentum.
- Daily trend is down — entering long positions against the trend.
- Lower Highs / Lower Lows structure confirms bearish price action.
This risk summary is generated from quantitative data signals, not qualitative opinion. All investors should conduct their own due diligence. This is not financial advice.
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